Content Strategy for the Web

by Kristina Halvorson and Melissa Rach

Book Overview

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the...

• Format: Paperback
• Language: English
• ISBN: 0321808304
• ISBN13: 9780321808301
• Release Date: February 2012
• Publisher: New Riders Publishing
• Length: 224 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.5" x 7.0" x 9.0"