Content Strategy for the Web

by Kristina Halvorson and Melissa Rach

Book Overview

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0321620062
• ISBN13: 9780321620064
• Release Date: August 2009
• Publisher: New Riders Publishing
• Length: 181 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.5" x 6.9" x 8.9"