Content Strategy: Connecting the Dots Between Business, Brand, and Benefits

by Noz Urbina and Rahel Anne Bailie

If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1937434168
• ISBN13: 9781937434168
• Release Date: December 2012
• Publisher: XML Press
• Length: 306 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 7.5" x 9.3"