Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media

by Rebecca Lieb

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb guides you through planning what you'll say online, how...

• Format: Paperback
• Language: English
• ISBN: 0789748371
• ISBN13: 9780789748379
• Release Date: October 2011
• Publisher: Que
• Length: 217 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 6.1" x 9.0"