Content Marketing Strategy: Harness the Power of Your Brand's Voice

by Robert Rose

Book Overview

Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.

An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for...

• Format: Paperback
• Language: English
• ISBN: 1398611506
• ISBN13: 9781398611504
• Release Date: September 2023
• Publisher: Kogan Page
• Length: 224 Pages
• Weight: 0.71 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"