Content Marketing: Making the Magic Happen: A B2B Marketing Leader's Guide to Growth Through Effective Content Marketing

by Matt Bell

This book from business coaching expert Matt Bell examines how business-to-business buying and selling have changed post-pandemic, making content marketing an essential component in any B2B company's go-to-market strategy. "Content Marketing: Making the Magic Happen" provides B2B marketing leaders with a structured guide to leading their company's content marketing efforts and explains how to operationalize a sustainable strategy that uses content...

• Format: Paperback
• Language: English
• ISBN: 1667889036
• ISBN13: 9781667889030
• Release Date: May 2023
• Publisher: Bookbaby
• Length: 242 Pages