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Paperback Content Is King: News Media Management in the Digital Age Book

ISBN: 1623565456

ISBN13: 9781623565459

Content Is King: News Media Management in the Digital Age

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Format: Paperback

Condition: New

$62.56
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Book Overview

From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the...

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