Content Infrastructure Management: Results of an Empirical Study in the Print Industry

by Alexander Benlian

Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness.

• Format: Paperback
• Language: English
• ISBN: 3835003682
• ISBN13: 9783835003682
• Release Date: May 2006
• Publisher: Deutscher Universitatsverlag
• Length: 246 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"