Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

by Joe Pulizzi

Book Overview

The NEW Rulebook for Entrepreneurial Success What's the surest way to startup failure? Follow old, outdated rules. In Content Inc. , one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial...

• Format: Hardcover
• Language: English
• ISBN: 125958965X
• ISBN13: 9781259589652
• Release Date: September 2015
• Publisher: McGraw-Hill Education
• Length: 352 Pages
• Weight: 1.36 lbs.
• Dimensions: 1.4" x 5.8" x 9.1"