Content, Creators & Human Beings: Going beyond the "impression" to create meaning in a world of hyperinformation

by David Banks

Branded content is ubiquitous today. It is effectively the soundtrack to the modern life. It can be disorienting or foundational, anxiety-inducing or relieving, exhausting or energizing.Marketing technology has made it easier to expand our digital reach but harder to connect with people on a human level. Placed within the larger context of an increasingly internet-based society, we see a generation that has never been more informationally wealthy,...

• Format: Paperback
• Language: English
• ISBN: B08C47SVCF
• ISBN13: 9798662753846
• Release Date: June 2020
• Publisher: Independently Published
• Length: 192 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"