Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

by Rebecca Lieb

Book Overview

DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017

Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep...

• Format: Paperback
• Language: English
• ISBN: 0749479752
• ISBN13: 9780749479756
• Release Date: June 2017
• Publisher: Kogan Page
• Length: 240 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"