Contemporary Wine Marketing and Supply Chain Management: A Global Perspective

by Paola Signori, Susan L. Golicic, Daniel J. Flint

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge,...

• Format: Hardcover
• Language: English
• ISBN: 1137492422
• ISBN13: 9781137492425
• Release Date: December 2015
• Publisher: Palgrave MacMillan
• Length: 245 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.8" x 5.5" x 8.6"