Contemporary Strategic Management

by Richard Pettinger

A coherent summary of theory and a route map through practical strategic management which will be very useful for students'. Alison Dean, Canterbury School of Business, University of Kent.

Contemporary Strategic Management uses up-to-date organizations and situations such as Barbie, Rebuilding Iraq, Easy Jet and McDonalds to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved...

• Format: Paperback
• Language: English
• ISBN: 1403913277
• ISBN13: 9781403913272
• Release Date: March 2004
• Publisher: Red Globe Press
• Length: 520 Pages
• Weight: 2.26 lbs.
• Dimensions: 1.2" x 7.5" x 9.6"