Contemporary Radio Programming Strategies

By David T. MacFarland

This book, first published in 1990, offers an in-depth analysis of the 'fundamental beliefs' of radio. This refers to the common understanding of what the radio enterprise is - and should be - about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming - a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question 'What do listeners really want from radio?'

• Format: Paperback
• Language: English
• ISBN: 1138215678
• ISBN13: 9781138215672
• Release Date: April 2018
• Publisher: Routledge
• Length: 228 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"