Contemporary Product Development: A Focus on Innovation

by John Sztykiel, Keith Edmund Ferguson, Moss Ingram

Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them.

The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development-speed and creating aura. This dual approach...

• Format: Hardcover
• Language: English
• ISBN: 1516576047
• ISBN13: 9781516576043
• Release Date: November 2019
• Publisher: Cognella Academic Publishing
• Length: 442 Pages
• Weight: 2.46 lbs.
• Dimensions: 1.0" x 8.0" x 10.0"