Contemporary Marketing

by Louis E. Boone and David L. Kurtz

Book Overview

Reimagine a practically focused and timely introduction to the foundations of marketing today with the innovative approach found in Boone/Kurtz's best-selling CONTEMPORARY MARKETING, 19E with MindTap.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 113362846X
• ISBN13: 9781133628460
• Release Date: January 2013
• Publisher: South Western Educational Publishing
• Length: 784 Pages
• Weight: 11.00 lbs.
• Dimensions: 1.3" x 9.1" x 10.9"

Customer Reviews

Marketing Textbook great price, as advertised

The book was half the price as in the bookstore. It arrived much quicker than expected, probably due to the economy but nevertheless sooner. I would buy from this seller again.

Marketing

This book was as good as the class I took. Take it how you want it, if you like marketing your prob going to like this book.

Marketing class requirement

The book arrived in excellent condition and several days before it was expected. Great service. The book is required reading material for my Marketing class.

Very relevant to current times

A very recent book that explicitly relates recent important events to how to perform marketing of your products. Perhaps the most important is of course the terrorist attacks of September 2001, and the resultant war [wars?] on terrorism. Then too, there were the huge corporate scandals (Enron, Global Crossing...) that helped generate scepticism of large companies. How can you decide on a marketing campaign when such is the societal backdrop? Boone offers useful suggestions or strategies. One virtue of the book is that this analysis gives it a very practical ambience. You don't feel like you're thumbing through the pages of some abstract intellectual debate, or some fine nuance of accounting on pricing options, say. But an unavoidable side effect is that the book's very explicit invocation of recent events will make this edition VERY dated in just a few years. Well, perhaps Boone will issue new editions as the years go on.

This is the best book on marketing

I am doing Masters in Business Admnistration. I read this book and found it the best book written on the subject of Marketing. Mr. Boone is simply the best, so is the book. The problem is that this book is too expensive for me to purchase. I issued this book from library. Being a student i can't afford this book.