Contem Marketing Research [With Disk]

by Roger H. Gates, Carl D. McDaniel, Roger McDaniel, Carl Jr.; Gates

Book Overview

This text takes a strong managerial approach while maintaining its strong, competitive coverage of quantitative methods. The new edition features extensive updates and revisions to pedagogy, content, supplements and overall design. It also includes improved and extensive technology and Internet coverage, and integrates technology both within the content (in student exercises, activities, and special feature boxes), and outside the text with an instructor/student...

• Format: Hardcover
• Language: English
• ISBN: 0538885076
• ISBN13: 9780538885072
• Release Date: January 1998
• Publisher: Thomson South-Western
• Length: 1 Pages
• Weight: 4.02 lbs.
• Dimensions: 1.4" x 8.4" x 10.3"