Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook

by John F. Sherry Jr.

Book Overview

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour;...

• Format: Paperback
• Language: English
• ISBN: 080395753X
• ISBN13: 9780803957534
• Release Date: May 1995
• Publisher: Sage Publications, Inc
• Length: 482 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.3" x 6.2" x 9.1"