Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook

by John F. Sherry Jr.

Book Overview

Scholarly and extensively footnoted, the book is meant to be used as a sourcebook for anthropological research. . . . The book′s primary audience should be marketing and anthropology researchers, and graduate students, faculty, and researchers. --P. G. Kishel in Choice "As a business person responsible for the development of advertising strategies and advertising campaigns, I was impressed with the contributors′ willingness and desire...

• Format: Paperback
• Language: English
• ISBN: 080395753X
• ISBN13: 9780803957534
• Release Date: May 1995
• Publisher: Sage Publications, Inc
• Length: 482 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.3" x 6.2" x 9.1"