Contemporary Issues in Marketing and Consumer Behaviour

by Elizabeth Parsons, Andreas Chatzidakis, Pauline Maclaran

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.

Topics new to this edition include:

* the moralised brandscape;

* the politics of consumption;

* the spaces and places of marketing; and

* the relationship...

• Format: Hardcover
• Language: English
• ISBN: 041582690X
• ISBN13: 9780415826907
• Release Date: July 2017
• Publisher: Routledge
• Length: 192 Pages
• Weight: 0.89 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"