Contemporary Direct Marketing

by Martin Baier and Lisa D. Spiller

Provides a comprehensive and fresh overview of direct marketing with an emphasis on database marketing, customer relationship marketing, and accountable, response-driven marketing. This book is... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131017705
• ISBN13: 9780131017702
• Release Date: January 2004
• Publisher: Prentice Hall
• Length: 432 Pages
• Weight: 1.85 lbs.
• Dimensions: 0.8" x 7.6" x 9.5"

Customer Reviews

Contemporary Direct Marketing

Purchased this book for a course I was taking at college. Easy to read and understand.