Contemporary Direct and Interactive Marketing (Third Edition)

by Martin Baier and Lisa D. Spiller

Book Overview

Decades ago, direct marketers gathered customer names and addresses, and created mailing lists; today, much has changed and much has remained the same. This third edition recognizes the growth of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1933199377
• ISBN13: 9781933199375
• Release Date: January 2012
• Publisher: Racom Communications
• Length: 466 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.1" x 7.0" x 10.0"