Contemporary Database Marketing: Concepts and Applications

by Martin Baier, G. Chakraborty, Kurtis M. Ruf, et al.

Contemporary Database Marketing - Concepts and Applications puts dynamic new information and training tools in the hands of marketing students and practitioners with its dramatic new approach to the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0970451512
• ISBN13: 9780970451514
• Release Date: September 2001
• Publisher: Racom Communication
• Length: 320 Pages
• Weight: 2.45 lbs.
• Dimensions: 1.0" x 7.2" x 9.3"