Contemporary Advertizing Student Guide

by Courtland L. Bovée and Arens

The Fifth Edition of Contemporary Advertising is an equally dramatic example of this new relationship. Written by a successful advertising man and a respected educator, it not only represents a context vividly familiar to the practitioner but a treasury of insights, information, pertinent examples, and memory refreshers of surprising value. Its division of subjects knitted together with cross references, its sidebars and portfolios, all reflect the...

• Format: Hardcover
• Language: English
• ISBN: 0256160260
• ISBN13: 9780256160260
• Release Date: November 1993
• Publisher: Irwin Professional Publishing
• Weight: 5.23 lbs.
• Dimensions: 1.6" x 8.9" x 11.2"