Contagious: Why Things Catch on

by Jonah Berger

Book Overview

The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others?...

• Format: Hardcover
• Language: English
• ISBN: 1451686579
• ISBN13: 9781451686579
• Release Date: March 2013
• Publisher: Simon & Schuster
• Length: 256 Pages
• Weight: 0.81 lbs.
• Dimensions: 1.0" x 5.7" x 8.4"