Contagious: Why Things Catch on

by Jonah Berger

Book Overview

The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1451686579
• ISBN13: 9781451686579
• Release Date: March 2013
• Publisher: Simon & Schuster
• Length: 256 Pages
• Weight: 0.81 lbs.
• Dimensions: 1.0" x 5.7" x 8.4"