Contagious Metaphor

by Peta Mitchell

Book Overview

The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas...

• Format: Paperback
• Language: English
• ISBN: 1472521625
• ISBN13: 9781472521620
• Release Date: March 2014
• Publisher: Bloomsbury Academic
• Length: 208 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"