Consuming Dance: Choreography and Advertising

by Colleen Dunagen and Colleen T. Dunagan

Dance in TV advertisements has long been familiar to Americans as a silhouette dancing against a colored screen, exhibiting moves from air guitar to breakdance tricks, all in service of selling the latest Apple product. But as author Colleen T. Dunagan shows in Consuming Dance, the advertising industry used dance to market items long before iPods. In this book, Dunagan lays out a comprehensive history and analysis of dance commercials to demonstrate...

• Format: Paperback
• Language: English
• ISBN: 019049137X
• ISBN13: 9780190491376
• Release Date: June 2018
• Publisher: Oxford University Press
• Length: 264 Pages
• Weight: 0.83 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"