Consuming Anzac: The History of Australia's Most Powerful Brand

by Jo Hawkins

In the years after the Great War, Australian memorials were often engraved with a simple request, 'Let silent contemplation be your offering.' Today, remembrance is fuelled by a booming Anzac industry: luxury cruises to far-flung battlegrounds; commemorative sporting contests; souvenirs; and mass-produced Anzac biscuits. How does the Anzac Industry shape the way we remember war? And why do marketers seek to align their brands with a failed military...

• Format: Paperback
• Language: English
• ISBN: 1760800007
• ISBN13: 9781760800000
• Release Date: January 2019
• Publisher: University of Western Australia Press
• Length: 183 Pages