Consumers

by Robert M. Kreitner, George M. Zinkhan, Linda Price, et al.

This book analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071214267
• ISBN13: 9780071214261
• Release Date: February 2003
• Publisher: Irwin/McGraw-Hill
• Length: 845 Pages
• Weight: 3.55 lbs.