Consumers

by Linda Price, Eric J. Arnould, George M. Zinkhan

Book Overview

Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0072537140
• ISBN13: 9780072537147
• Release Date: March 2003
• Publisher: Irwin/McGraw-Hill
• Length: 845 Pages
• Weight: 4.15 lbs.
• Dimensions: 1.3" x 8.4" x 10.2"

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