Consumers in Context: The BPM Research Program

by Gordon R. Foxall

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.

The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology, Foxall presents an exciting...

• Format: Hardcover
• Language: English
• ISBN: 1138962899
• ISBN13: 9781138962897
• Release Date: September 2015
• Publisher: Routledge
• Length: 552 Pages
• Weight: 1.78 lbs.
• Dimensions: 1.3" x 5.5" x 8.5"