Consumers - in a state of sensory overload

by Lenz Raimund

Research Paper (postgraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: keine, Berg Universit?t Kosice (Berg Universit?t Kosice), language: English, abstract: The reciprocal development of the key factors in the media and communication market: - The atomisation of the media, - The development of new communication technologies and - The change in media behaviour on the part of the customers...

• Format: Paperback
• Language: English
• ISBN: 3640109880
• ISBN13: 9783640109883
• Release Date: July 2008
• Publisher: Grin Verlag
• Length: 28 Pages
• Weight: 0.11 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"