Consumerism, 4th Ed.

by George S. Day and David A. Aaker

Book Overview

The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0029001501
• ISBN13: 9780029001509
• Release Date: February 1982
• Publisher: Free Press
• Length: 512 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.3" x 6.1" x 9.2"