Consumerism, 4th Ed.

by George S. Day and David A. Aaker

Book Overview

The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and...

• Format: Paperback
• Language: English
• ISBN: 0029001501
• ISBN13: 9780029001509
• Release Date: February 1982
• Publisher: Free Press
• Length: 512 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.3" x 6.1" x 9.2"