Consumer Value: A Framework for Analysis and Research

by Morris B. Holbrook

Book Overview

As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience?
The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook...

• Format: Paperback
• Language: English
• ISBN: 0415191939
• ISBN13: 9780415191937
• Release Date: March 1998
• Publisher: Routledge
• Length: 224 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.9" x 6.2" x 9.3"