Consumer Tribes

by Avi Shankar, Robert Kozinets, Bernard Cova

Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750680245
• ISBN13: 9780750680240
• Release Date: May 2007
• Publisher: Routledge
• Length: 360 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"