Consumer Testing and Evaluation of Personal Care Products

by Howard R. Moskowitz

This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0824793676
• ISBN13: 9780824793678
• Release Date: January 2001
• Publisher: CRC Press
• Length: 512 Pages
• Weight: 1.95 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"