Consumer Taste Preference in Gin: 2018 Report for Distillers and Spirit Creators

by Aaron J. Knoll

The number of gins released each year since 2010 has increased dramatically. While early on in the Gin Renaissance a brand was able to carve out shelf space by simply existing. By being the first distillery in somewhere-ville since 1900, by being the only distillery to use a certain botanical, but these easy wins for product developers are rapidly diminishing.This report is for those intending to design a gin based on consumer needs or wants.This...

• Format: Paperback
• Language: English
• ISBN: 1793383499
• ISBN13: 9781793383495
• Release Date: January 2019
• Publisher: Independently Published
• Length: 58 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.1" x 7.0" x 10.0"