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Paperback Consumer Research: Introspective Essays on the Study of Consumption Book

ISBN: 0803972970

ISBN13: 9780803972971

Consumer Research: Introspective Essays on the Study of Consumption

This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.

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Format: Paperback

Condition: New

$105.00
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