Consumer Research: Introspective Essays on the Study of Consumption

by Morris B. Holbrook

This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.

• Format: Paperback
• Language: English
• ISBN: 0803972970
• ISBN13: 9780803972971
• Release Date: June 1995
• Publisher: Sage Publications, Inc
• Length: 432 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"