Consumer Psychology in Behavioral Perspective

by Gordon R. Foxall

Book Overview

This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.

• Format: Paperback
• Language: English
• ISBN: 1587982404
• ISBN13: 9781587982408
• Release Date: December 2004
• Publisher: Beard Books
• Length: 244 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"