Consumer Psychology for Marketing

by Ronald E. Goldsmith, Stephen Brown, Ronald Goldsmith, et al.

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1861523718
• ISBN13: 9781861523716
• Release Date: June 1998
• Publisher: Cengage Learning
• Length: 304 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.6" x 7.4" x 9.7"