Consumer Psychology: A Study Guide to Qualitative Research Methods

by Jessica B. Schwarzenbach, Paul M Hackett, Paul M.W. Hackett

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3847407724
• ISBN13: 9783847407720
• Release Date: April 2016
• Publisher: Verlag Barbara Budrich
• Length: 166 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"
• Grade Range: Postsecondary and higher