Consumer Profiles (RLE Consumer Behaviour): An Introduction to Psychographics

by Barrie Gunter and Adrian Furnham

Book Overview

Psychographics is an important and often little understood area of market research. Over the last thirty years interest in personality-based approaches to consumer behaviour - understanding how... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1138832464
• ISBN13: 9781138832466
• Release Date: October 2015
• Publisher: Routledge
• Length: 202 Pages
• Weight: 0.53 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"