Consumer Neuroscience: Ein Transdisziplinares Lehrbuch [German]

by Peter Kenning

English summary: The new discipline of consumer neuroscience is pursuing the idea of incorporating neuroscientific methods, theories and insights into research on consumers and purchasing behaviour. The aim is to supplement traditional behavioural-science approaches and obtain new findings. Against this background, this textbook presents the current state of consumer neuroscience in an easy-to-understand form. This new edition will be supplemented...

• Format: Paperback
• Language: German
• ISBN: 317020727X
• ISBN13: 9783170207271
• Release Date: July 2014
• Publisher: Kohlhammer W., Gmbh
• Length: 246 Pages