Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

by Alison Bond, Merlin Stone, Bryan Foss

Part of the Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications programme.

Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing who and where customers are, what they do,...

• Format: Paperback
• Language: English
• ISBN: 0749442921
• ISBN13: 9780749442927
• Release Date: October 2004
• Publisher: Kogan Page
• Length: 288 Pages
• Weight: 1.06 lbs.
• Dimensions: 1.1" x 6.7" x 8.7"