Consumer Evolution: Nine Effective Strategies for Driving Business Growth

by Judith Carr and Charles E. Grantham

Consumer Evolution explores the effects of the Internet on the minds of customers and of employees and how it effectively changed the rules of business. It provides business executives with an... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471216763
• ISBN13: 9780471216766
• Release Date: September 2002
• Publisher: John Wiley & Sons
• Length: 256 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.9" x 6.4" x 9.2"