Consumer Evolution: Nine Effective Strategies for Driving Business Growth

by Judith Carr and Charles E. Grantham

Consumer Evolution explores the effects of the Internet on the minds of customers and of employees and how it effectively changed the rules of business. It provides business executives with an understanding of the changing social psychology of customers, prospects, employees and markets brought about by the pervasiveness of the Internet. Consumer Evolution examines the new psychology that must be factored into the development of successful business...

• Format: Hardcover
• Language: English
• ISBN: 0471216763
• ISBN13: 9780471216766
• Release Date: September 2002
• Publisher: John Wiley & Sons
• Length: 256 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.9" x 6.4" x 9.2"