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Hardcover Consumer Economic Wellbeing Book

ISBN: 1493928201

ISBN13: 9781493928200

Consumer Economic Wellbeing

This timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Research theories and data gathered across psychology, sociology, marketing, finance, and other relevant disciplines are synthesized to identify and elaborate on the defining aspects of consumer economic wellbeing. Against a background of consumer rights and responsibilities, the book discusses consumer phenomena of earning, spending,...

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Format: Hardcover

Condition: New

$109.99
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