Consumer Democracy: The Marketing of Politics

by Margaret Scammell

Book Overview

This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to "proper" political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish...

• Format: Paperback
• Language: English
• ISBN: 0521545242
• ISBN13: 9780521545242
• Release Date: February 2014
• Publisher: Cambridge University Press
• Length: 234 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.7" x 5.5" x 8.6"