Consumer Cosmopolitanism in the Age of Globalization

by Melvin Prince

Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. But what do we know about them as consumers-their origins, values, media usage, and buyer behavior? This unique book details much about this group, and fills a knowledge gap that...

• Format: Paperback
• Language: English
• ISBN: 1606493647
• ISBN13: 9781606493649
• Release Date: November 2012
• Publisher: Business Expert Press
• Length: 294 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"