Buyer Behaviour: Understanding Consumer Psychology & Marketing

by P.J. Du Plessis, G.G. Rouseau, L. Ehiers

This new edition of the consumer psychology/customer behavior text focuses on the psychological view of South African learner support materials (LSMs), incorporating business-to-business marketing and services. South African case studies illustrate and work through the challenges within the country's multi-cultural environment. It is written by a revised author team, taking measure of the changes in the South African market-place.

• Format: Paperback
• Language: English
• ISBN: 0195764447
• ISBN13: 9780195764444
• Release Date: June 2011
• Publisher: Oxford University Press, USA
• Length: 464 Pages